Main Street Marketing Power For Small Business

The promise of the Internet for small and local business can mean a broad, global reach worldwide that somehow levels the playing field for tiny businesses all the way up to the largest, multinational companies alike. We even see television commercials in the US promoting the idea – a small shoe store somewhere in Nigeria [...]

There’s a quiet marketing revolution underway and many small and local businesses are not even aware that the ground they’ve built their businesses on is shifting right under their feet. I’m talking about local search and the way that more consumers everyday are moving away from traditional resources like the YellowPages and newspaper advertising, and leaning on [...]