Social Media or PPC? When it comes to driving website traffic, local business has typically gravitated more readily toward buying traffic, primarily using PPC (pay per click) advertising, over tapping into social media and learning how to harness social media marketing. The tendency for local business to favor PPC over Social Media is understandable. Local business […]
The Internet makes information easily and instantly available. And more and more consumers turn to the Internet every day to discover, locate and find out more about the local businesses in their area. And the social web only amplifies the “information at your finger tips” for consumers that turn to peer reviews on social review […]
Citations are defined as “mentions” of your business name and address on other websites. And you need citations to help reinforce your local business listing credentials to improve your search engine ranking. The term “web reference” is a synonym for “citation”. Find out more about how citations are critical to your local business listing.
There’s a quiet marketing revolution underway and many small and local businesses are not even aware that the ground they’ve built their businesses on is shifting right under their feet. I’m talking about local search and the way that more consumers everyday are moving away from traditional resources like the YellowPages and newspaper advertising, and leaning on […]