Learn how to leverage the power of social marketing to track down where your target market hangs out online. Engage and interact with your market where they hang out and watch how they follow the breadcrumbs you leave for them so they can easily follow you back to your website.

Facebook experienced a dramatic downturn in growth this past June. Is this a temporary deviation in numbers or will the meteoric Facebook growth continue?

Measuring ROI for social media marketing may be a bit more elusive. But the better perspective is to balance the inherent people and relationship advantages with the more mechanical ROI measurement.

Study indicates one third of users on Twitter and Facebook connect with companies to talk about brands and products.

Small and local business is discovering that they can reach their target market through social media marketing. And the demographics are opening up for seniors as well according to a recent AARP survey.