A mobile phone marketing campaign can be one of the most effective ways to promote and market your small business. Contrary to what many small business owners believe, mobile marketing is not as difficult as you might think. In fact, it may be one of the least difficult and most cost-effective forms of marketing that you can put into action today. However, be aware that you can easily waste your time and resources if you go about it the wrong way.

Continue reading for several pointers that small businesses can easily follow to take their mobile marketing and cell phone advertising plans to the next level.

Consumers are using their mobile devices for local search and social networking in increasing numbers. The Q1 2010 Smartphone Intelligence Survey was released today by Compete and the results spell opportunity for local business.