Aug
18
2010
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I could not agree with you more regarding the importance of conversion. I have a friend who has a blog and she has 3,000 readers but she has no conversion to clients. I hosted a weekly talk radio show last year and I had 6,000 listeners download my show to itunes and yet the conversion to products was not profitable.
I also know that intention creates, and my intentions for huge traffic could be blocked by my fear of a problem often referred to as “shooting elephants”.
If I have a great deal of traffic and they begin ordering online I will be challenged with how to complete those orders in a timely manner since it takes me 2-4 hours to do one report. The reports are only done by me and are very personalized.
I enjoyed meeting you at the SCORE meeting last night. In speaking with you in person your knowledge and experience is extension. I look forward to more posts and will enjoy your ideas on marketing using social medias.
Pat, thanks for the nice feedback.
You bring up a valid point that takes the broader end-to-end challenge of traffic+conversions even one step further to include fulfillment. Your process can bottleneck at any point along the series of steps including the fulfillment and delivery of the product. It’s these type of bottlenecks that can prevent your business from being able to scale up.
Perhaps there may be some ways to leverage a bit of automation to streamline the delivery of your personalized reports. Of course, without losing the personalization which is most likely what interests your customer in the first place. That sounds like an interesting problem to solve
Appreciate your comments …