Social Media or PPC? When it comes to driving website traffic, local business has typically gravitated more readily toward buying traffic, primarily using PPC (pay per click) advertising, over tapping into social media and learning how to harness social media marketing. The tendency for local business to favor PPC over Social Media is understandable. Local business […]
The Internet makes information easily and instantly available. And more and more consumers turn to the Internet every day to discover, locate and find out more about the local businesses in their area. And the social web only amplifies the “information at your finger tips” for consumers that turn to peer reviews on social review […]
Learn how to leverage the power of social marketing to track down where your target market hangs out online. Engage and interact with your market where they hang out and watch how they follow the breadcrumbs you leave for them so they can easily follow you back to your website.
Facebook experienced a dramatic downturn in growth this past June. Is this a temporary deviation in numbers or will the meteoric Facebook growth continue?
Measuring ROI for social media marketing may be a bit more elusive. But the better perspective is to balance the inherent people and relationship advantages with the more mechanical ROI measurement.
Foursquare is a location-based social networking service that is gaining momentum. Foursquare recently added a dashboard for local business to claim their venue and promote specials and incentives for Foursquare users. The question is whether local businesses will pay to advertise and market on Foursquare?
Study indicates one third of users on Twitter and Facebook connect with companies to talk about brands and products.
Small and local business is discovering that they can reach their target market through social media marketing. And the demographics are opening up for seniors as well according to a recent AARP survey.
Yesterday, in less than 24 hours, Facebook reversed the decision to restrict or prevent default landing tabs on Facebook pages. Facebook Pages, formerly called “Fan Pages”, have become a key social marketing strategy for small and local business. With a Facebook Page, a small business can easily establish a presence on Facebook. At NewCorridor, we […]