May
31
2010

Google Local Search Ranking Factors

Local businesses recognize the need to achieve high visibility on the major search engines, Google, Yahoo and Bing. Local search enables consumers looking for local businesses and services nearby to add a geographic location to their search phrase.

Geographic location can include city and neighborhood names as well as zip code information, for example, “best dentist simi valley”, or “best dentist 93065″. With local search becoming the preferred method for consumers looking for nearby businesses, it’s critical that local business pay attention and incorporate local search into their marketing strategy.

However, as small and local business owners are discovering, even local search marketing can be very competitive. And it can be elusive and frustrating to achieve a prominent first page local search ranking on Google.

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May
28
2010

Pay Attention To Local Search Factors

Working with our local business clients, we continue to run into several local search misconceptions. Create or Claim Your Google Business Listing If you don’t already have a business listing with Google maps, you need to create one. In some cases, when you go to create your business listing, you may find Google already has […]

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