Google rolled out the latest “Service Areas” feature along with the recent rebranding of “Local Business Center” to “Google Places” on April 20th, 2010.
A long awaited local business listing capability, business owners now have the option to display a service area rather than a discreet business address. A service area is ideal for home-based businesses that would prefer not to display the home address, as well as local businesses that service multiple areas, towns, cities, and regions from one physical location.
Service oriented businesses such as plumbers, painters, electricians, and so forth, tend to travel to the customer’s location and service a broader area adjacent to, or surrounding their actual business location. For these types of businesses, customers seldom visit the business location. Rather, they’re much more interested in finding a business that services the customer’s location.
For a retail establishment where the customer typically visits the business location such as a restaurant, nail salon, furniture store, etc., the method of listing the business address as the business location makes the most sense.
Up until now, businesses that tried to target multiple cities or areas, might try resorting to obtaining separate addresses and phone numbers in each of the different locations, typically by employing post office boxes. However, Google tends to frown on this practice of multiple listings using PO boxes in other cities to expand coverage and may actually penalize businesses following this strategy with a lower ranking. The “service areas” feature now provides a solution to cover this need. Continue reading Google Places Launches Newest Service Areas Feature
Much of what we do at NewCorridor for our customers is SEO (search engine optimization) and SEM (search engine marketing) with a relentless focus on SEO for small and local business. When we optimize a client’s website for local search, we leverage an extensive practice and understanding of SEO and then tailor everything we know for local search to provide stunning results for our small business clients.
At the same time, when we engage and communicate with our clients, we make an effort to steer clear of the tedious technical aspects of SEO and SEM. Sure, a mastery of the technology is important internally to accomplish what we do, but for our local business clients, it’s pretty dull and boring. Our customers have a business to run and that usually doesn’t include much time to understand the arcane and tedious technical underpinnings necessary to harness SEO and SEM to improve online marketing results.
When it comes to SEO for small business, there’s really only one set of metrics that count and we believe should be interesting to our clients. That’s driving more traffic in the form targeted and qualified leads to their website and converting that traffic to more sales and more profitable revenue to help them grow their business. Continue reading SEO for Local Business
NewCorridor is a premier online marketing company in Moorpark specializing in video marketing for small and local business. Find out about our Main Street Marketing Power cutting-edge local marketing solutions.
High Powered Internet Marketing Solutions for Local Businesses Right Here in Moorpark
Local and small businesses in Moorpark have a great opportunity to shift their marketing focus from traditional offline strategies such as using the YellowPages, circulars, newspaper and fliers to highly effective online local search.
In fact, many small business owners are discovering that their traditional offline marketing campaigns aren’t working nearly as well as they once did. Not only is this becoming a costly and wasted expense, even more concerning, new potential prospects and clients are finding their competition using more convenient online methods.
Today, consumers are searching online for your local business here in Moorpark.
For local business owners that are catching on, they may still face many challenges achieving successful online marketing campaigns. Local search and Internet marketing for targeted local consumers proves to be more difficult than it looks.
Learning how to effectively marketing your local business on the Internet can involve a steep learning curve. Not to mention the intimidating technology and getting all the right elements setup in the right places.
Continue reading Moorpark Video Marketing
YouTube is the second largest search engine right behind Google (and of course, Google owns YouTube). When we introduce the idea of video marketing to our clients, we often get comments like “oh yeah, YouTube is a popular website to watch cheesy, home-made videos, but I don’t see what that has to do with my business?”.
Yes, you might dismiss YouTube as a video sharing site with a collection of frivolous, low quality video that’s of no interest to anyone, but you’d be missing the point.
Better to think of YouTube as a search engine that focuses on video as the primary content. And search engine means traffic generation. What small business owners often don’t realize is that YouTube presents a powerful marketing opportunity for their local business. YouTube is a tremendous marketing force to contend with online!
Learning how to use video to market a local business online takes some experience and skill (and that’s what we’re here for at NewCorridor), but let’s take a look at the fundamental phenomena to start with. Continue reading Power Of Video Marketing For Local Business
Many small and local business owners are aware that Google is the dominant search engine online and can deliver more traffic than Bing, Yahoo and AOL combined. But what many business owners may not realize is that YouTube is the second busiest search engine. And, of course, Google owns YouTube.
As part the universal search initiative that began over three years ago, Google is focused on serving up content across all of their databases including video. And this means that Google will often return video search results on page one for video content that is properly optimized for local search.
And this makes web video marketing one the most powerful and cost effective methods of delivering search engine traffic for small and local business. Video Marketing has become a powerful way to acquire sales and generate leads. It can be the best way to grab your prospect’s attention online.
To produce a great video, here are several tips and approaches to create effective video content.
Continue reading Video Marketing Tips For Local Business
Citations are defined as “mentions” of your business name and address on other websites, even when the reference is text only – in other words, no actual link back to your website. A good example of a citation would be an online directory where your business is listed, without a link. Another example might be a local chamber of commerce, or a local business association where your business information is listed, with or without a link to your website . The term “web reference” is a synonym for “citation“.
Citations are an important aspect of the search engine ranking algorithms. Other variables being the same, companies and organizations with a higher number of citations will very likely achieve greater search engine rankings than businesses with fewer citations.
Citations from recognized and authoritative directories such as Superpages.com assist the search engines in determining the validity and authenticity of your business listing, contact information and business category. The more citation references that the search engines can discover on other trusted websites about your business, the greater the degree of certainty with which the search engines can determine that “your business is who you say it is”.
With many of the trades like plumbing, handyman, electrical, etc., citations are especially significant when the service provider does’t actually have their own website. When a business doesn’t have a website, the search engines don’t have much information to work with. In this situation, the search engines depend much more heavily on other sources of information they can uncover! Of course, in general, any business with a website has an advantage for assisting their local search ranking over a business without a website. Continue reading Why Are Citations Critical to Your Local Business Listing?
The Google Maps service provides a useful service for pedestrians and people traveling on foot. With Google Maps, when you choose the “get directions” link, you’re given an option to select a route that is more suitable for traveling by car, public transit, walking, or bicycle.
When you select the pedestrian icon as shown to the left, Google will make a best attempt to recommend a route more suitable for someone traveling by foot.
The route suggestion might include designated walking paths. With attempts to avoid barriers or routes where pedestrians can’t travel such a traffic tunnels that prohibit pedestrian foot traffic.
The Google walking direction feature has been available for about two years, but notice that Google warns that the “walking directions are in beta”. And to use caution, a route may be missing sidewalks or pedestrian paths.
As you might imagine, the recommended walking directions might not always be perfect. And I’m certain that the mapping database cannot incorporate every available walking path and trail available to pedestrians throughout the world.
As you might also expect, sooner or later someone is going to run into a problem using this feature and is going to sue Google for damages as a result of some less than 100% perfect outcome.
Continue reading Google Map Walking Directions – Are You Safe?
Local businesses recognize the need to achieve high visibility on the major search engines, Google, Yahoo and Bing. Local search enables consumers looking for local businesses and services nearby to add a geographic location to their search phrase.
Geographic location can include city and neighborhood names as well as zip code information, for example, “best dentist simi valley”, or “best dentist 93065″. With local search becoming the preferred method for consumers looking for nearby businesses, it’s critical that local business pay attention and incorporate local search into their marketing strategy.
However, as small and local business owners are discovering, even local search marketing can be very competitive. And it can be elusive and frustrating to achieve a prominent first page local search ranking on Google. Continue reading Google Local Search Ranking Factors
Working with our local business clients, we continue to run into several local search misconceptions.
Create or Claim Your Google Business Listing
If you don’t already have a business listing with Google maps, you need to create one. In some cases, when you go to create your business listing, you may find Google already has a listing for you. Google pulls business listings from various directories and databases such as online YellowPages and others.
You’ll want to claim the listing for your business if it already exists. Often, the information is not accurate, so you definitely want to take ownership and control of your own business listing to make sure all of the information is correct and up to date. In almost all cases, local business listings that Google is simply grabbing from the online databases will be sparse listings with minimal data.
When you claim or create your business listing, you have the opportunity to provide quite a bit of data and information about your business. You want to take advantage of this. It’s critical for local businesses to understand that many of the ranking factors for local search are no different than general, broader SEO ranking factors. Remember, local search is still “search” and SEO applies. Content is critical, so take the opportunity to setup your business listing content to optimize in your favor. Continue reading Pay Attention To Local Search Factors
The promise of the Internet for small and local business can mean a broad, global reach worldwide that somehow levels the playing field for tiny businesses all the way up to the largest, multinational companies alike. We even see television commercials in the US promoting the idea – a small shoe store somewhere in Nigeria fulfilling an online order for a women somewhere in the US shopping online.
A broad global reach may be the goal and objective for some local businesses. But for most local and small business, effectively reaching the local market is far more important.
The Internet marketing focus that local business needs to leverage is how to reach their local market. This means when local prospects and customers are searching online for businesses nearby, whether it be a dry cleaner, a home remodeling contractor, a reputable house painter, a tire store, … they find your business first. Continue reading Local Internet Marketing for Small Business